Kyle Larson and HendrickCars.com ink contract extensions – Hendrick Motorsports

Kyle Larson and HendrickCars.com ink contract extensions - Hendrick Motorsports

CONCORD, NC – Defending NASCAR Cup Series champion Kyle Larson and sponsor HendrickCars.com has extended its ties with Hendrick Motorsports after agreeing to concurrent contracts that run through the 2026 racing season.

The equal pacts represent three-year extensions for both the driver and sponsor of the No. 5 Chevrolet Camaro ZL1, building on agreements that were announced in July 2021. HendrickCars.com will remain the team’s 35-race majority partner and continue its support of Larson in all non-NASCAR events in which he competes.

HendrickCars.com is the online home for everything Hendrick Automotive Group. Visitors can shop thousands of new or pre-owned vehicles, locate service and collision repair centers, get a value for selling or trading their car, chat online with customer service, discover career opportunities, learn more about vehicle protection programs and explore how. the company gives back to the community.

RELATED: Get the latest news on the No. 5 HendrickCars.com team

“When Kyle joined our team, expectations were high from both inside and outside the organization. To say he exceeded them would be an understatement,” said Rick Hendrick, owner of Hendrick Motorsports and president and CEO of Hendrick Automotive Group. “Kyle has not only proven himself as a championship driver, he has performed at a championship level outside of the race car. We are proud to continue our relationship and see him represent our team and our brands in such positive ways. The years ahead are very bright.”

In his first year with Hendrick Motorsports in 2021, Larson delivered one of the most memorable performances in NASCAR history, winning 10 point-paying races that included a walk-off victory in the season finale to clinch his first Cup Series championship. The 30-year-old native of Elk Grove, Calif., has turned in another star power so far in 2022 with two wins and his second straight finals appearance with crew chief Cliff Daniels. Larson is also a prolific dirt racer who competes in a variety of cars and series outside of NASCAR.

Off the track, Larson is involved in various community initiatives and launched the non-profit Kyle Larson Foundation in March 2021. He has raised thousands of dollars to provide support to practical charities that benefit today’s youth, families and communities in need.

“I can’t explain how much this opportunity means,” Larson said. “The opportunity to compete for the top team and best sponsors in racing is something every driver dreams of. I am humbled to have incredible people in my corner and amazing support from so many fans. Thank you to everyone at Hendrick Motorsports and Hendrick Automotive Group. to believe in me, Cliff and our team. Although we’ve done some great things so far, I truly believe our best is ahead of us.”

Highlighted by a year-over-year increase in organic traffic for HendrickCars.com and double-digit increases in conversions, vehicle leads, online customer interactions, business evaluations and employment applications, Hendrick Automotive Group measured a three-to-one return on its marketing investment in NASCAR. Each of the site’s highest-traffic days of 2022 was associated with NASCAR-related initiatives. The company has also tapped Larson as a spokesperson for its corporate social responsibility programs, including $100,000 in contributions to high school STEM programs in Georgia, North Carolina and South Carolina this year.

RELATED: Larson, Daniels presents STEM grant in Charleston

“Our partnership with Hendrick Motorsports continues to deliver impactful results for our company,” said Gary Davis, executive vice president and COO of Hendrick Automotive Group. “It is a key part of our efforts to establish HendrickCars.com as a national brand while delivering business opportunities for our franchise locations across the country. We were able to recruit talented people to the organization, support our teammates with unique incentive and engagement programs, expand our community support programs and expose the NASCAR fan to our concession locations nationwide. We followed the data, and the decision to extend our relationship with Hendrick Motorsports was an easy one to make.”

Hendrick Automotive Group has been involved in many successful marketing efforts in auto racing. In addition to Larson, HendrickCars.com is the primary sponsor of five-time NHRA champion Greg Anderson and has supported motorsports at the grassroots level.

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