Bronny James, the son of NBA superstar Lebron Jamessigned his first NIL with Nike.
The move was announced by Nike on Mondayas they also signed Iowa point guard Caitlin Clark, Stanford guard Haley Jones, top 2023 guard DJ Wagner of Camden, New Jersey and Juju Watkins, a Sierra Canyon School (Calif.) teammate of James.
LeBron James has been with Nike his entire career, having produced multiple signature basketball shoes, apparel and more. He signed a lifetime contract with them in 2015 as well.
Bronny James said he always felt like he was part of the Nike family because of his father’s relationship with them his entire career.
“For as long as I can remember, Nike has been part of my family,” said in a statement, via ESPN. “To get a chance to team up with them and carry on my family’s legacy both on the court and in the community is wild — it really means a lot to me.”
Nike added: “Each athlete is recognized as a player who paves the way for the next generation on and off the field. These athletes push Nike to think about new ways the game can break down barriers, bring people together, build community and shape the future .”
These NIL agreements, which stand for name, image and likeness, were executed by the NCAA in 2021 to allow college athletes to earn money. This includes players who are already in college and those who are incoming students.
James has yet to commit to a school, although he figures to be a top recruit to many Division I universities in the future. The Jameses were spotted at Ohio State University recently on an official visit – a team the elder James was a known fan of growing up in Akron, Ohio.
James is positioned to graduate from Sierra Canyon School, which Nike sponsors, in 2023.