The CEO of the New Super League warns that “the project is alive” – ​​ESPN

The CEO of the New Super League warns that "the project is alive" - ​​ESPN

The Super League project is “very much alive” according to Bernd Reichart, the new CEO of A22 Sports Management, the company promoting the renewed plan.

The breakout competition, which included 12 elite European clubs, was launched in April 2021 but collapsed 48 hours later after English Premier League clubs withdrew due to widespread public backlash and political opposition.

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Real Madrid, Barcelona and Juventus, which were among the 12 founding clubs, did not withdraw from the project.

“It is very much alive. There are some who want to declare that it is dead, but if they say that much, there is much to suspect.” Reichart told Cadena Ser.. “There are clubs in Europe that certainly share the vision of Juventus, Real Madrid and Barcelona, ​​and now they have the opportunity to share what they think.

“There is a broad consensus that football needs reform. Football cannot continue as it is designed now.”

The governing bodies of football, UEFA and FIFA, are against the creation of the Super League.

“Nobody wants it except the few who think football is about money,” UEFA president Aleksander Ceferin said of the Super League earlier this year.

Madrid court stopped UEFA from punishing the breakaway clubs and the case was referred to the Luxembourg-based European Court of Justice (ECJ).

The ECJ is expected to rule in early 2023 on the challenge made by Madrid, Barcelona and Juventus to the alleged monopoly control they say UEFA has over international competitions.

With the Super League facing legal hurdles, Reichart does not foresee the seventh competition starting before the 2024-25 campaign.

“Until there is certainty from the European Court of Justice, it is unreasonable to think it could be played before the 2024-25 campaign,” Reichart said. “It’s a long journey, but we have the humility to take it step by step without pausing.”

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Reichart said the revamped Super League project will be more inclusive with “sporting merit applied”, which was one of the main criticisms of the initial plan.

“The concept of fixed [guaranteed] placement is not something we are currently considering,” he added. “Sporting merit will be applied to all members of that Premier League.”

Reichart confirmed that the Super League would not be played during the weekends and therefore would not affect the domestic competitions.

“The Premier League never intended to harm the domestic leagues, or the calendar, but we are talking about European competition during the week, yes,” he said.

Despite the opposition of the Premier League clubs, Reichart said that the Super League would “extend its hands to all members of European football.”

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